cocacola

11.2015 Commercial
I can see why this commercial has become so divisive and insulting to Indigenous peoples. A group of outsiders come into an Indigenous community and start building things. There's no visible consultation. Video ends with hashtags and ersatz happiness. Makes we want to drink tepache from Totontepec and forget I ever saw this.

http://www.eldailypost.com/news/2015/12/coca-cola-ad-campaign-criticized-in-mexico17444 http://www.eldailypost.com/news/2015/12/mexicos-anti-discrimination-agency-investigates-coca-cola-for-racist-christmas-ad

http://www.theguardian.com/world/2015/dec/02/coca-cola-under-fire-over-ad-showing-coke-handout-to-indigenous-people

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