Tlayudas and other tortilla products for sale at Juarez market, Oaxaca, Mexicos

Mercados = Markets

related: food, planeta markets
flickr collection: oaxaca markets
flickrgroups: Oaxaca Markets, World Crafts, World Food, World Market
facebook: mercados de oaxaca (150 members)
slideshare: Oaxaca Markets (Mercados de Oaxaca) (18,000+ views)
youtube: playlist
editing: Oaxaca City Markets

New on


Consejos para nuestro grupo
Tips for our group


¿Qué mercados y puestos de Oaxaca tienen páginas en Facebook?
Which Oaxaca markets and stalls have pages on Facebook?
Mercados de Oaxaca (Oaxaca Markets)
Red Mexicana de Tianguis y Mercados Orgánicos


Comedor Típico La Abuelita (20 de Noviembre)


Celebran XL aniversario del mercado Democracia
Productores oaxaqueños van por mercado orgánico!/slideshare/status/195401166857838593


Tag ti mismo = Tag yourself

2009 Ashoka Proposal

What is the goal of your innovation? Please describe in one sentence the kind of impact, change, or reform your approach is intended to achieve.
Oaxaca Market Project connects local market vendors with visitors by providing communication tips and internet training for vendors and helpful resource directories and games for visitors.

Please write an overview of your project. Include how your approach supports or embodies geotourism or destination stewardship. This text will appear when people scroll over the icon for your entry on the map located on the competition homepage.

Oaxaca Market Project connects local market vendors with visitors by providing communication tips and internet training for vendors and helpful resource directories and games for visitors. We host regular Flickrmeets and VideoNights to bring everyone together. Oaxaca's markets are powerful places to connect locals and visitors. That said, many visitors don't know where to go and often have questions about what's for sale. Working with vendors and tourists, I've offered internet workshops for the vendors, showing how to make effective use of email and the social web - in particular Flickr. Next step will be learning to use mapping tools.

Explain in detail why your approach is innovative.
The approach we've taken in Oaxaca emphasizes the critical importance markets play in building communities and raising awareness of social and environmental concerns. The development of a mini boom in the natural products niche has been richly documented. This approach combines journalistic documentation with event creation, including do-it-yourself tours such as Chocolate Treasure Hunt -- -- and parties such as Cheese and Mezcal Night -- We've also supported market anniversaries -- -- and community events.

What is the origin of your innovation? Tell the Changemakers and media communities what prompted you to start this initiative.
I am a foreigner living in Oaxaca, Mexico - an economically poor and culturally rich region in which traditional markets are under fire - and I am able to eavesdrop, listen to what vendors and visitors are saying. The markets are a tourism 'must see' but they also baffle visitors who then race outside without making any purchases. Working with vendors and visitors, I've taken an inclusive approach in documenting the rich cultural and environmental stories in the markets.

Please provide a personal bio. Note this may be used in Changemakers' marketing material.
Ron Mader is the founder of the award-winning and an editor with the U.S.-based Transitions Abroad. This past year Ron collaborated with the UN Secretariat of the Convention on Biological Diversity in launching the Indigenous Tourism and Biodiversity Website Award. Ron's work catalyzes action toward environmental conservation, responsible travel and peacemaking. His presentations show practical applications of Web 2.0.

Describe some unique tourist experiences that your approach provides. Be specific; give illustrative examples.
Once a year hosts a Rural Tourism Fair -- -- which occurs in various locations, including markets. Sending visitors on the Chocolate Treasure Hunt - - or inviting market vendors to participate in Cheese Night -- -- we are able to co-create unique events at a grassroots level, nothing too fancy but a lot of fun!

What types of partnerships or professional development would be most beneficial in spreading your innovation?
What I would seek would be the opportunity to deepen the work here in Oaxaca by seeking sponsorship of communication training program - vendors cannot afford any more than a token sum - and the ability to work with existing tours in the creation of market-specific events and attractions. Given interest, I'd also like to partner so that lessons learned in Oaxaca can be shared with other communities with traditional markets.

Describe the degree of success you have had to date. How do you measure, both quantitatively and qualitatively, the impact on sustainability or enhancement of local culture, environment, heritage, or aesthetics? How has it transformed or contributed to the power of place or demonstrated the sustainability of tourism? How does your approach minimize negative impacts?
With the advent of digital cameras, in 2003 I began documenting the markets and began to print out copies for the vendors. Joining Flickr in 2005, I began publishing the photos online and again gave print outs to the vendors. The response was positive, particularly since now the friends and relatives could see these photos. Comments -- -- were added and the photo galleries became a defacto - albeit slow - chat room

I've measured the stats qualitatively via the number of views, favorites and comments registered on the photo galleries. Qualitatively, I've measured the success of the photos by the gratitude of the vendors. Were they pleased with the particular shot? Did I get their name right? Toward the minimization of negative impacts I have had a strict policy of only taking photos with permission. For those willing to have their photo taken, I've been able to use the digital camera to show them the shot. If they wanted a retake, easily done!

In what ways are local residents actively involved in your work, including participation and community input? How has the community responded to or benefited from your approach?
Locals are active participants, as the subjects and catalysts in the photo galleries and also in many cases learning how to publish their own photos online. The community response has been incredibly positive. Twice I have been asked to give slideshows at the markets themselves. We've also scheduled various VideoNights and Flickrmeets which have also brought the community participants together.

How does your program promote traveler enthusiasm, satisfaction, and engagement with the locale?
The program is directly accessible to visitors via the Oaxaca Positive Footprints flyer -- -- and as part of the larger Flickr community in which travelers are asked to take photos with permission and upload them to relevant groups.
Describe how your work helps travelers and local residents better understand the value of the area's cultural and natural heritage, and educates them on local environmental issues.
Oaxacan foods and products have great stories behind them. Online we're seeing a number of dialogues in which visitors ask great questions and get answers. One example is the Zapotec dish dahu zehe --
Another is the video about Caldo de Piedra, a traditional Chinanteco dish

How is your initiative currently financed? If available, provide information on your finances and organization that could help others. Please list: Annual budget, annual revenue generated, size of part-time, full-time and volunteer staff.
There's no budget for this program. I pay for materials ($100/year) out of my own pocket. Time I donate.

Is your initiative financially and organizationally sustainable? If not, what is required to make it so? Is there a potential demand for your innovation?
As is the project is not financially sustainable. If I leave Oaxaca, the event creation and internet workshops cease.

What are the main barriers you encounter in managing, implementing, or replicating your innovation? What barriers keep your program from having greater impact?
I have not tried to replicate this program.

What is your plan to expand or further develop your approach? Please indicate where/how you would like to grow or enhance your innovation, or have others do so.

What I would seek would be the opportunity to deepen the work here in Oaxaca by seeking sponsorship of the internet training program - vendors cannot afford any more than a token sum - and the ability to work with in the creation of market-specific events. Given interest, I'd also like to partner so that lessons learned in Oaxaca can be shared with other communities with traditional markets.

Visitors would like to meet the vendors. Is there a way to create directories of market vendors? Can we solicit testimonials from long-time clients?
¿Cuál es el objetivo de su innovación? Por favor, describa en una frase del tipo de impacto, el cambio, o la reforma de su enfoque se pretende lograr.
Oaxaca Market Project conecta proveedores del mercado local con los visitantes, proporcionando consejos de comunicación y capacitación para los proveedores de Internet y directorios de recursos útiles y juegos para los visitantes.

Por favor, escriba un resumen de su proyecto. Incluir la forma en que su enfoque apoya o se encarna geotourism o dirección de destino. Este texto aparecerá cuando la gente vaya sobre el icono para su entrada en el mapa situado en la página principal de la competencia.

Oaxaca Mercado proyecto conecta proveedores del mercado local con los visitantes, proporcionando consejos de comunicación y capacitación para los proveedores de Internet y directorios de recursos útiles y juegos para los visitantes. Tenemos Flickrmeets regulares y VideoNights a todos juntos. Los mercados de Oaxaca son lugares de gran alcance para conectar los locales y visitantes. Dicho esto, muchos visitantes no saben a dónde ir y con frecuencia tienen preguntas sobre lo que está a la venta. Trabajar con los proveedores y los turistas, me he ofrecido talleres de Internet para los vendedores, que muestra cómo hacer un uso eficaz de correo electrónico y las redes sociales - en particular de Flickr. Siguiente paso será aprender a utilizar herramientas de mapeo.

Explique en detalle por qué su enfoque es innovador.
El enfoque que hemos adoptado en Oaxaca hace hincapié en la importancia crítica en la construcción de mercados desempeñan las comunidades y aumentar la sensibilización acerca de las preocupaciones sociales y medioambientales. El desarrollo de un mini boom en el nicho de los productos naturales ha sido ampliamente documentado. Este enfoque combina la documentación periodística con la creación de eventos, incluyendo "hágalo usted mismo, tales como viajes de chocolate Treasure Hunt - - y las partes, como el queso y Mezcal Noche - También hemos apoyado mercado aniversarios - - y eventos comunitarios.

¿Cuál es el origen de la innovación? Dígale al Changemakers comunidades y los medios de comunicación lo que impulsó a iniciar esta iniciativa.
Soy un extranjero quien vive en Oaxaca, Mexico - una región pobre económicamente y culturalmente en la que los mercados tradicionales están bajo el fuego - y soy capaz de escuchar, escuchar lo que los vendedores y los visitantes están diciendo. Los mercados son un turismo "debe ver", sino que también los visitantes que luego deflector carrera fuera sin hacer ninguna compra. Trabajar con los proveedores y visitantes, que he adoptado un enfoque inclusivo en la documentación de la rica historia cultural y ambiental en los mercados.

Sírvase proporcionar una biografía personal. Tenga en cuenta que esto puede ser utilizado en Changemakers' marketing material.

Ron Mader es el fundador de la galardonada y un editor con sede en EE.UU., las Transiciones en el Extranjero. El año pasado Ron colaboró con la Secretaría de las Naciones Unidas de la Convención sobre la Diversidad Biológica en el lanzamiento de la Biodiversidad y Turismo Indígena Website Award. Ron cataliza la labor de la acción hacia la conservación del medio ambiente, responsable de viajes y establecimiento de la paz. Sus presentaciones muestran las aplicaciones prácticas de la Web 2.0.

Describen algunas experiencias turísticas únicas que ofrece su enfoque. Sea específico, dar ejemplos ilustrativos.
Una vez al año acoge una Feria de Turismo Rural - - que se produce en diversos lugares, incluidos los mercados. Envío de los visitantes sobre la Caza del Tesoro de chocolate - - o bien invitar a los vendedores ambulantes a participar en la Noche de Queso - / 320124781 - somos capaces de co-crear eventos únicos a nivel popular, nada de lujo pero también un montón de diversión!

¿Qué tipos de asociaciones o de desarrollo profesional sería más beneficiosa en la difusión de su innovación?
Lo que yo buscaría sería la oportunidad de profundizar el trabajo aquí en Oaxaca por la búsqueda de patrocinio del programa de capacitación de comunicación - los proveedores no pueden permitirse más que una suma simbólica - y la capacidad de trabajar con los circuitos de la creación de eventos específicos de mercado y lugares de interés. Dado el interés, me gustaría también a sus socios a fin de que las lecciones aprendidas en Oaxaca puede ser compartida con otras comunidades con los mercados tradicionales.

Describir el grado de éxito que ha tenido hasta la fecha. ¿Cómo se mide, tanto cuantitativa como cualitativamente, el impacto sobre la sostenibilidad o la mejora de la cultura local, el medio ambiente, el patrimonio, o la estética? ¿Cómo ha contribuido a transformar o el poder de lugar o demuestra la sostenibilidad del turismo? ¿Cómo funciona su planteamiento minimizar los impactos negativos?
Con el advenimiento de las cámaras digitales, en 2003 comencé a documentar los mercados y comenzó a imprimir copias para los vendedores. Participar en el Flickr de 2005, comenzó a publicar las fotos en línea de impresión y de nuevo dio salida a los vendedores. La respuesta fue positiva, sobre todo porque ahora los amigos y familiares pueden ver estas fotos. Comentarios - - Se han añadido las galerías de fotos y se convirtió en un Defacto - aunque lentamente - sala de chat

He medido cualitativamente a través de las estadísticas el número de puntos de vista, los favoritos y los comentarios registrados en las galerías de fotos. Cualitativamente, que he medido el éxito de las fotos por la gratitud de los vendedores. Que se complace con el disparo? No tengo su nombre ¿verdad? Hacia la minimización de los impactos negativos que han tenido una política estricta de solo tomar fotos con el permiso. Para las personas que tienen su foto, que he sido capaz de utilizar la cámara digital para mostrar la foto. Si querían volver a tomar uno, fácil de hacer!

¿De qué maneras son los residentes locales participan activamente en su trabajo, incluida la participación y la opinión de la comunidad? ¿Cómo ha respondido la comunidad o se beneficiaron de su enfoque?
Locales son participantes activos, como los temas y los catalizadores en las galerías de fotos y también, en muchos casos, aprender a publicar sus propias fotos en Internet. La respuesta de la comunidad ha sido increíblemente positiva. Dos veces me han pedido que dar pases de diapositivas en los propios mercados. También hemos programado diversas VideoNights y Flickrmeets que también han traído los participantes de la comunidad en conjunto.

¿Cómo promover su programa de viajero entusiasmo, la satisfacción, y el compromiso con el local?
El programa es directamente accesible a los visitantes a través del volante de Oaxaca positivos Huellas - - y como parte de la mayor comunidad de Flickr en el que se pide a los viajeros tomar fotos con el permiso y cargarlas en los grupos pertinentes.

Describir cómo su trabajo ayuda a los viajeros y los residentes locales a comprender mejor el valor de la zona del patrimonio cultural y natural, y educa en cuestiones ambientales locales.
Alimentos y productos de Oaxaca tienen una gran historia detrás de ellos. En línea que estamos viendo una serie de diálogos en los que los visitantes pedir grandes preguntas y obtener respuestas. Un ejemplo es el zapoteco plato dahu zehe -

Otro es el vídeo sobre Caldo de Piedra, un plato tradicional chinanteco

¿Cómo es su iniciativa que actualmente se financian? Si es posible, proporcionar información sobre sus finanzas y la organización que podría ayudar a otros. Por favor haga una lista: Presupuesto anual, los ingresos anuales generados, el tamaño de tiempo parcial, a tiempo completo y personal voluntario.
No hay presupuesto para este programa. Pagar por los materiales ($ 100/year) fuera de mi propio bolsillo. Donar tiempo.

Su iniciativa es financieramente sostenible y de la organización? Si no es así, lo que se requiere para que sea así? ¿Existe una demanda potencial de su innovación?
Al igual que en el proyecto no es financieramente sostenible. Si me voy de Oaxaca, el evento de Internet y la creación de talleres de cesación.

¿Cuáles son las principales barreras que encuentran en la gestión, ejecución, o replicar su innovación? ¿Qué barreras mantener su programa de tener un mayor impacto?
No he intentado replicar este programa.

¿Cuál es su plan para ampliar o desarrollar aún más su enfoque? Sírvase indicar dónde / cómo te gustaría crecer o mejorar su innovación, o de otros que lo hagan.
Lo que yo buscaría sería la oportunidad de profundizar el trabajo aquí en Oaxaca por la búsqueda de patrocinio del programa de capacitación Internet - los proveedores no pueden permitirse más que una suma simbólica - y la capacidad de trabajar en la creación de eventos específicos de mercado. Dado el interés, me gustaría también a sus socios a fin de que las lecciones aprendidas en Oaxaca puede ser compartida con otras comunidades con los mercados tradicionales.

Los visitantes le gustaría conocer a los proveedores. ¿Hay una manera de crear los directorios de los vendedores del mercado? ¿Podemos solicitar testimonios de clientes desde hace mucho tiempo?


Que son unos consejos para los visitantes quien vienen para la primera vez?
Question: What are some tips for first-time visitors?

Here are some tips on how to shop at the markets

Not all stalls are equal. You might want to take complete pass around the market prior to purchasing anything. Enjoy the experience and take your time.

Ask questions. Farmers are happy to answer questions like: Are you certified organic or sustainable, What is the difference? What chemicals are used in your fertilizers? What is this, and how do I prepare it?

Look for fruits and vegetables in season and enjoy good prices and tasty fare. It's always tastier to buy food at the peak of the season.

Time your trip to suit your needs.For the very best selection, go first thing in the morning. You'll get food that was in the ground several hours ago, and you'll get first choice on everything. But for the best social experience, go mid-morning through lunchtime. That's when there will be families and food vendors, marimbas, kiddies running around the very best people watching. Finally, for deals show up just before closing. Farmers would rather get rid of stuff at reduced prices than haul it all the way back home. The selection will be poorer, but you can't beat the bargains.

How to be a responsible consumer

Bring reusable bags.

Embedded Tweets

Facebook: Como Participar = How to Participate

Anunciar que frutas y verduras hay de la temporada = Announce seasonal fruits and vegetables

Anunicar eventos en los mercados de Oaxca = Announce events in the Oaxacan markets

Anunicar eventos y expos en otros partes de México y el mundo donde hay venta de productos y artesanias de Oaxaca = Announce events and expos in other parts of Mexico and the world in which there is the sale of Oaxacan products and folk art

Compartir enlaces a fuentes de noticias o ensayos acerca los mercados de Oaxaca = Share links to news stories and essays about Oaxaca's markets.

1. Este es un foro inclusivo y todos son bienvenidos

2. Dicho esto, si sus mensajes son irrelevantes a los mercados de Oaxaca, los administradores tienen la libertad para borrar el mensaje e incluso podría prohibirle de este grupo.
1. This is an inclusive forum and everyone is welcome

2. That said, if your posts are irrelevant to Oaxaca markets, the administrators will take the liberty to delete the post and could even BAN you from this group.

Pochimilco @ Oaxaca, Mexico Slideshow: Ron Mader’s trip to Oaxaca was created by TripAdvisor. See another Oaxaca slideshow. Create a free slideshow with music from your travel photos.



How to support this work

Buy postcards!

Your Turn

Visitors to Oaxaca are encouraged to learn about the markets before the visit and we'd like to help make it fun. If you'd like to participate in our Market Challenge ...

Learn how to say 'thank you' in an indigenous language.
Print a photo you've seen from Ron's albums on Flickr and seek out the vendor or artisan. Give them this print-out.
Ask permission and take photo of signage, preferably eco signs! Add these photos with the name of the market to World Signs
Ask permission to take photos of animals depicted in folk art. Add these photos with the name of the artisan to World Crafts
Have someone take a photo of you at the market and upload to World Market


To appreciate Oaxaca’s food,

learn about the markets.

To appreciate the markets,

learn about the trees.

To appreciate the trees,

learn about the churches.

To appreciate the churches,

learn about the food.
Para apreciar la comida de Oaxaca,

aprender acerca de los mercados.

Para apreciar los mercados,

aprender sobre los árboles.

Para apreciar los árboles,

aprender acerca de las iglesias.

Para apreciar las iglesias,

aprender sobre la comida.

Mantel del Hule = Oilcloth


please do not touch fruit unless you are buying

Buzzword Bingo

alambre (steel) - atole - blandas (tortillas) - bolsa (bag) - caja (crate) - carretilla (wheelbarrow) - charola (tray) - chiva cola - consentido (favorite) - diablo (cart) - encargar (to order) - encargo - fruta (fruit) - gancho de madera (wooden hook) - garabato (scribble or wooden hook)- herradurra (horseshoe) - itinerante - mantel del hule (oilcloth) - marchante - medida (measure) - merolico - monton (pile) - mudanza - peltre - perjudicar - pilón (bonus) - pinche (assistant) - regatear (to bargain) - regaton/regatona (a person who barters all the time) - remate (auction or best offer) - surtir (to supply) tianguis - tijeras - tlapalería(hardware store) - tlayudo (strong) - trueque - verduras (vegetables)

Oaxaca walks - Mezcal Treasure Hunt Walk

sanchez pascuas

#hyperlocal poster: Programa del Aniversario del Mercado Sánchez Pascuas #oaxacatoday #mexiconow #rtyear2012

Aniversario #40 Mercado Sanchez Pascuas

Mercado de Artesanias
Carrera - Venta de Ropa Tipica elaborada en manta, Local #39
(also participated in 2010 Easter Market)

Mercado Benito Juárez
El Encanto - Familia Audelo, Local #70, 71 and 90
(also participated in Oaxaca en México)
Visceras Flor
Aguas Frescas Susi, Local #29
In 1893 the city contracted the same company that built the railroad station to construct a new market. The opening took place on April 2, 1894 was first called the Porfirio Diaz Market.

Mercado 20 de Noviembre
La Ranita Feliz
Panchita - Soledad

Mercado 20 De Noviembre

28 Marzo: Concierto en Mercado Benito Juarez

Mercado La Democracia (La Merced)

Comedores Mary, Teresita, Celia, Lupita
Queso Arce
Tacos de lengua (pork)
La Florecita


Mercado de artesanías lucha por sobrevivir


Si no compra… ¡No mayugue!If you are not buying, don’t touch.


Hay mucho relajo
Most organic products are not going to be labeled 'organic.'
Se busca a la vuelta
Fresh produce is even better when you know the farmer.


Is there an easy way for individuals who are not full-time farmers to sell seasonal products (for example, apples)

Take a look

Thursday is Market Day in Zaachila




Aniversario #4 (Mercado La Estacion, Oaxaa)

New venders March 2008 - Petates

20 de Noviembre

Pasillo de los Carnes Asados

Pochotes - Pochimilco and Raychote

News about the Pochote Market


Tuesdays-Sunday, 9am - 5pm
Rayon #411






Central de Abastos


A Few Words about Responsible Travel Photography

We ask visitors to be responsible when taking pictures. Always ask permission first. When you can, print out the photos and give them to the person in the picture.

Here's a twist: we ask visitors to print photos (seen here archived on Flickr) and give them to the venders.

This puts a new spin on the traditional 'take only photographs' mantra by giving the photos back and raising awareness and increasing purchases of traditional crafts and local food. What might be a rushed visit becomes a search for familiar faces and seasonal products.


Flickr Groups

Oaxaca Market Project
world crafts


Oaxaca City Markets

Mercado Pochote

Artesanos de Teotitlan

Artesanos de San Martin Tilcajete



Don Fidel explains how to cook flor de maguey at the Pochote Market, January 2008.

IV Centenario y Zonal de Santa Rosa


Does the market have a public vision statement?
Does the market shows its foodshed?
How does the market announce upcoming events?
Does the market have a directory of members?
Does the market have a sign that explains when the market is open?
Does the market feature natural or local products?
What type of parking is available?
Is there live music?
Who is certifying the certifiers?


Estafiate - para el dolor de estamogo
Maestra (Ajenco) - para los nervios

Puesto de Carnes Asadas
Catita #18 - Yolanda and Marta
30 pesos 1/4
120 pesos - kilo
Tasajo, Cecina, Tripa

80 pesos - kilo
Oaxaca Market Project connects local venders and visitors.


Mexico Markets
Oaxaca City Markets
Market Days in Oaxaca
Oaxaca Market Project

Elsewhere on the Web

Xigela Photos
Vinculando: Espacio Plural en Desarrollo Sustentable
Mexican Mercados
Red de Mercados y Tianguis Orgánicos en México - Chapingo (PDF)

QR Code

Let's count the errors in the New York Times blog. Higaditos are not liver ...
Why do the photos of market vendors not include their names?

Santa Rosa
Fonda Chabalita


Oaxaca Markets
World Market

Does the market have clean bathrooms?
How easy is it to find the bathroom?
Does the market have parking?

Curso de modernizar mercados. Debe ser diferente. Los vendedores no quieren ir a cursos por perder tiempo

Oaxaca City Markets
Oaxaca City's Natural Markets
20 de Noviembre
Benito Juárez
La Merced
Sánchez Pascuas



Oaxaca Markets Playlist



oaxaca city markets


Oaxaca Folk Art

abastos market (oaxaca)

20 de Noviembre Market

sánchez pascuas

Benito Juarez Market

pochote market



Jarcieria el arte oaxaqueño


Reto Planeta / Planeta Challenge #1

Print the Pochimilco page -- -- and bring a copy or two to hand out to the vendors you would like to find.

If you can, bring your camera!

Ask someone to take a picture of you at the market and upload this to World Market

Reto Planeta / Planeta Challenge #2

Learn how to say 'thank you' in an indigenous language.

Find as many animals depicted in crafts as you can. Ask permission and take photo of signage, preferably eco signs! Upload this to World Crafts


How do you explain the 'Internet,' 'real-time communication' or 'web 2.0' to residents of rural communities who do not have their own telephone and who have never stepped foot in a cybercafe? How do they interpret the jargon and the real question: are they able to find ways to use these services for their own benefit?

Mind you, these terms are not the first thing I talk about, but sometimes these techno terms come up in conversation. Frankly, it's hard enough for me to keep up with the relentless avalanche of new widgets and gizmos.

Some background. I moved to Oaxaca City in the spring of 2001. My Mexico guidebook had recently been published and I was eager to prepare the second edition in a place I thought deserved a book of its own. Like many long-time visitors, I was already a fan of the local cuisine and folk art and promptly started to create features such as the directory of where to buy crafts in Oaxaca City and where to eat.

Conversing with locals, I explained the best I could how these pages worked and no, I wasn't accepting payment for inclusion.

Motivating entrepreneurs or activists or government officials to develop their own web presence has changed quite a bit in the past ten years. What was an exclusive dialogue among the digerati is now open to all.

There was at least one previous attempt in Oaxaca to introduce web based marketing and sales to artisans and it failed miserably. Back in 2002 the consultant - on a trip around the world - had just a few days to run his workshop with locals. Among the challenges - working with people, some of whom did not have bank accounts or phones. The focus on e-commerce could be understandable in communities with more developed infrastructure, but it was interpreted as either nonsense or not critical among locals.

The critical step that was missed was that to build capacity is sometimes necessary to build capacity. Missing was e-culture and getting locals motivated to sharing part of their culture online. The first step was simply to take 'fear' out of the equation of using the Web and then building toward specific skills such as creating a photo gallery of tours or crafts.

Frankly most interest in using the Web remained dormant until late 2006 when social unrest led to the collapse of tourism in Oaxaca. For the first time artisans started requesting internet classes.

Experiential Learning

My approach was to demystify the Internet by using public, free channels, starting with Flickr. I explained that there are a number of services that could be seen as an extension of the tools in an ordinary toolbox. We held internet classes the way cooking is taught in Oaxaca by allowing the participants to learn about the Web by using the Web.

Much of my teaching has been conducted simply by sitting down with a few friends and showing them first-hand how to edit Flickr or post a message online.

By teaching artisans at their pace, not mine, we have seen slow and steady progress. Sessions need to be coordinated. The Internet is becoming more accepted as two things happen - there is more publicity and awareness of the 'Internet' and many of the kids are growing up. We are seeing the rise of digital natives, particularly those in their late teens who are equally adept with a century-old loom and yesterday's cellphone. Veronica, seen here, is one of the under 20 crowd whose abilities have soared the past three years. A proficient photographer, she contributes regularly to her family's Flickr account and has submitted photos of her village to a competition, El Mexico de los Mexicanos.

In 2006 we saw the start of wireless internet in hotels and the next two years in a smattering of cafes and restaurants. Now in 2009 this has been extended to free use in public parks. From no phone to cellphone and from wired to wireless, this has been a communication revolution in terms of technology. That said, to fortify content and conversation, we need to think outside the box ... literally.

How visitors can assist local businesses

How can visitors truly assist Oaxacans? I'd call your attention to the word 'acompanamiento' -- which means simply 'accompanying.' When we have the opportunity to hang out with Oaxacans, visit the markets on their terms, we have a tremendous opportunity of seeing through their eyes. Much of this can only be arranged on the spot and if we are ready to listen.

Since not everyone can 'hang out' with the locals we have created some fun events, including Fotosafaris not in a market, but rather the beautiful Llano Park. It's two blocks long and has several dozen species of trees, not to mention some notable monuments. By asking locals and visitors to come together in a public park and take photos of trees, we have created a unique teaching event that allows participants to improve photography skills and learn the names of a few of the trees. Each walk is different by virtue of the diversity of participants. Groups have ranged from 2 (someone else and me) to 20. We ask participants to upload their favorites to a Flickr Group called Árboles de Oaxaca (Oaxaca Trees).

There's another way to participate. For those coming to Oaxaca, visit the Flickr galleries of locals, indexed on the Oaxaca Wiki. If you're registered on Flickr, then add a star and 'favorite' the pictures of your choice. These friends are using the Web today to tell their own stories, to let you know a bit about the history and culture. Most do not speak English, so looking at these pictures can be a great introduction.

You're also invited to print select portraits on Flickr (printing out the whole page) from my collection of Oaxaca markets and give these pieces of paper to the people during your visit. What's the objective of this game? This puts a new spin on the traditional 'take only photographs' mantra by giving the photos back to those seen in the picture.

If you take your own photos during your trip, be sure to ask permission before taking a portrait. Also, consider uploading some of your favorites to a group on Flickr. If Flickr is too complicated, you can also work the 'old school' method of printing out the pictures and giving them back in person.

Recommended photography and print stores are Figuera and Docuprint.

What's next?

Keep an eye on this wiki. Next step will be using mapping tools as seen on the expo page


Active Flickr Galleries
Artesanias desde 1961
Bicicletas Pedro Martinez
Caldo de Piedra
De la morada del colibri
Familia Mendoza
Huertos Bi Nisa

Ron's photos
Internet workshop (2009)
Luis and Ron in front of the cybercafe (2006)

digital natives/digital migrants
oaxaca trees




Oaxaca City Markets
Oaxaca City's Natural Markets
Responsible Travel Photography

Ultimos Eventos = Recent Events

May 8 Comidas y Bebidas Hechas con Flores, Mercado Sanchez Pascuas

Elsewhere on the Web

This Week = Esta Semana
Los #mercados IV Centenario y Zonal de Santa Rosa #**Oaxaca** que fueron remodelados, se inaugurarán el próximo miércoles#**señalmunicipal**

El chiste no es el mercado. Todo mercado tiene su chiste
El precio para ti ...
Cada quien tiene su fuerte

Mercados de Oaxaca: Un Proyecto Interactivo Para Vendedores y Visitantes

Edit: Socorro in the market with cellphone


ashoka: oaxaca market project proposal

Mercados oaxaqueños, reflejo de cultura y economía local: STyDE


external image 11233497_435540659969106_6507000828369097268_n.jpg?oh=cbb82b3b8d0d0a38f2ec80e016d47e26&oe=56D7195D
Tomando en cuenta la importancia de los mercados como centros de distribución de bienes de consumo, el Gobierno del Estado de Oaxaca a través de la Secretaría de Turismo y Desarrollo Económico en coordinación con el Gobierno Federal, en coordinación con el Instituto Nacional del Emprendedor (INADEM), ha impulsado la atención a este importante sector con el Programa de Competitividad en Logística y Centrales de Abasto (PROLOGYCA).Desde el inicio de la actual administración, la STyDE instauró como eje estratégico, el acondicionamiento, rehabilitación y construcción de mercados públicos.En el estado, los mercados son un referente para los locales dada la diversidad de productos y servicios con los que cuentan, además de un producto turístico para visitantes por su colorido, su ambiente único y su diversidad.José Zorrilla de San Martín Diego, Secretario de Turismo y Desarrollo Económico, afirmó que en el estado hoy hay más mercados que muestran las tradiciones, las costumbres, la fraternidad y la franqueza de las y los oaxaqueños.Estos apoyos para locatarios se han llevado a cabo debido a los siguientes trabajos: firma de convenios con el Gobierno Federal; reuniones de trabajo con los gobiernos municipales para consensuar los mercados a intervenir; establecimiento de montos para realizar los proyectos; gestión de financiamiento para aumentar la competitividad de los mercaderes; y finalmente la entrega oficial de las edificaciones y restituciones.De 2011 a 2015, la STyDE ha gestionado una inversión histórica de más de 380 MDP para la construcción y rehabilitación de 30 mercados, con lo que se ha beneficiado directamente a 4 mil 749 locatarios, ello en 7 de las 8 regiones del estado.Se tiene previsto que al finalizar el 2015, la administración estatal invierta un monto total de 406 MDP en favor de locatarios.Destacó que lo anterior, es una muestra más de que las acciones coordinadas entre los gobiernos estatal, municipal y federal, construyen y crean mejores condiciones de vida para la población.Gracias a esta coordinación de esfuerzos, Oaxaca está cambiando, y hoy hay más y mejores mercados y apoyos para los comerciantes, lo cual beneficia la economía del estado, de los usuarios y comerciantes, y de todos los oaxaqueños.